#Open Letter to Gen-Z -Modern Consumer/ Buyer

Umang Bajpai
Aug 22, 2023
3 min read

Updated: Aug 24, 2023

Before creating content about Marketing & other Digital hacks, as a marketeer, I would like to confess & give a message to our young generation.

#Openletter

Dear youth,

Or I should call you GenZ's...

The highest buying capacity in the market...impressive😏...

How's life going on?

New upgraded phone... Latest gadgets... Weekend clubbing.. & seems like mountains are always calling nowadays.. 😂

Everything or nothing!!

Right?

Anyways

How's finance going on... I Hope all EMIs going on time...& What about savings for hard times??

Dear #younggenerations #Genz

Please take a moment and think...

Do you need everything?

We, marketers usually try to manipulate the message & give false ideas of satisfaction to make us believe that if we need to purchase their products...

To stand out ...to make a difference..to just do it...to whatever sails your boat...Ride your souls..open happiness...ETC ETC have you heard these lines before...yeah in a lot of commercials and brand taglines...

’’Buy this buy that, & you will get 😊 happiness, peace or validation, or something that will bring happiness or whatever’’

Really?

basically!! We, marketers, don't have any concrete things about the product to make the content around...because now innovation is not required in products, Giant organizations are spending much more money on marketing than R&D, they are spending to make the product look good rather than creating genuine innovative product...

That's why we marketeers, create product communication and present a brand in a way to make you think that our products are necessities for you to stand out in society...to make a remark, to be updated ETC...yeah, that's exactly what we marketeers are doing with the masses.

GUILTY AS CHARGED!!

But what I am concerned about is that our #younggenerations are getting obsessed with all these fake sense of happiness...I have observed many of my young siblings buying unnecessary expensive products just because of the influence of marketing campaigns & social media. They don't even require this product & even purchase these on EMIs just to it will look cool... Give a kick... Spark etc.

Youth are trying hard to get this false sense of completeness..spending their time, energy, money & lives to fulfill these unnecessary desires & thanks to modern-day easy

financial options. Youths are buying these on credit & spending their hard-earned money on Interest for the things they generally do not require.

& once they start feeling completeness & little sense of happiness that they have done it ...achieved it..

Here comes the moment of truth...

#NEWLAUNCH #NEWERVER

#MOREEXCITING

#fresharrivals #newlaunch #upgraded #newver

We marketers are all set to give you the next target to keep you chasing something you can never fulfill 😂.

We want you to #NeverSettle as if you did,

How we will make money?

We give you a new, next target. We influence markets and manipulate reality until it becomes a trend & your unique need. and when somehow if you don't manage to achieve it you are going to be sad, stressed, or even feel backward...

Seriously 😂?

How we can create and launch innovative new upgraded VER. or products in just 5-6 months?

Yes, we can...let me tell you how...

>>Flat shape, O shape, Curve shape, sliding this, revolving that, single this, triple that, opened this, closed that, slim this ultra-thin that, full this, half that, organic this, added flavors that, orange this, pulpy that, ultra smooth this super strong that, & magnificently super extra super strong that, etc <<

Ohhhhh #GENZ now what ..😂😭😝

Race begins again

Don't let us & let you fool yourselves...

Take a moment & please 🙏 Ask yourself

Do you need this or that?