INTEX

Partner: INTEX

Founded in 1996, Intex Technologies has grown into one of India’s most trusted and diversified consumer electronics brands. What began as a single-product venture is today a company that offers a wide range of product solutions across Consumer Durables, IT Accessories, Display Solutions, Small Domestic Appliances/SDA, Fans, Coolers, Lifestyle Electronics, Mobile Accessories, Security & Surveillance systems, and Biometrics.

Year: 2022

NTEX – Mother's Day Campaign (May 2022)
Campaign Overview
In May 2022, TBX conceptualized, produced, and executed a Mother's Day social media campaign for INTEX, managing both the creative production and paid media promotion.

Objective
The primary goal was to strengthen brand recall and build a deeper emotional connection with audiences by celebrating the spirit of motherhood through engaging, relatable storytelling.

Industry: Cosumerables GOODS

Increased brand recall and emotional engagement.

Significant growth in social media reach across platforms.

Improved engagement rates, including higher interactions, shares, comments, and audience participation.

Enhanced visibility and stronger connections with existing and new audiences.