NEUHERBS

Campaign: Neuherbs Green Coffee – Building India's #1 Green Coffee Brand
Campaign Objective

I led the digital growth strategy for Neuherbs Green Coffee with the goal of creating an entirely new product category in India rather than simply promoting a product.

Our key objectives were:

Create curiosity and awareness among Gen Z and Millennials about Green Coffee and its health benefits.
Position Green Coffee as a healthier alternative to regular tea and coffee.
Scale consumer demand and establish a new wellness beverage category in India.
Make Neuherbs the first-choice Green Coffee brand through a data-driven full-funnel marketing strategy.
My Role

As the Performance Marketing Lead, I managed the complete digital growth ecosystem, including:

Performance Marketing (Meta, Google & YouTube)
Amazon Advertising
Influencer & Creator Marketing
Affiliate Marketing
Content Marketing Strategy
Landing Page Optimization
Conversion Rate Optimization (CRO)
Audience Segmentation & Retargeting
Marketing Analytics & Attribution
Budget Planning & ROAS Optimization
Marketing Strategy
Phase 1 – Educate the Market

Since Green Coffee was still an emerging category, we focused on educating consumers rather than selling immediately.

Campaign themes included:

What is Green Coffee?
Weight Management Benefits
Metabolism Support
Natural Antioxidants
Healthy Morning Routine
Clean Lifestyle

Platforms:

Instagram
Facebook
YouTube
Blogs
Influencer Reels
Health Communities
Phase 2 – Build Trust

To increase credibility, we collaborated with:

Nutritionists
Fitness Coaches
Wellness Influencers
Lifestyle Creators
Health Bloggers

This generated authentic reviews and user-generated content.

Phase 3 – Scale Performance

Once awareness increased, we shifted budgets toward conversion campaigns.

Channels included:

Meta Conversion Campaigns
Google Search Ads
Performance Max
Amazon Sponsored Ads
Display Remarketing
Dynamic Product Ads